Born out of frustration from hearing “don’t worry, he’s friendly” one too many times from well-meaning owners who lack self awareness, this project exists to help dog owners create better outcomes. If your dog barks at other dogs on walks, gets aggressive around other animals or people, or spins, lunges, or otherwise makes your walks a living hell, you’ve found the right place.

Good on you for wanting to keep your dog safe and build their confidence. Many dog owners don’t even make it this far.

We are here to help you succeed. We’re here to help train you, the human. Because that’s where success for reactive dogs starts.

Don’t Worry, He’s Friendly helps reactive dogs in urban spaces thrive.