Don’t Worry, He’s Friendly

Don’t Worry, He’s Friendly helps reactive dogs in urban spaces thrive.

Born out of frustration from hearing “don’t worry, he’s friendly” one too many times from well-meaning owners who lack self awareness, this project exists to help dog owners create better outcomes. If your dog barks at other dogs on walks, gets aggressive around other animals or people, or spins, lunges, or otherwise makes your walks a living hell, you’ve found the right place.

This website exists to empower dog owners to improve their dog’s reactivity. The ultimate goal is to have more confident dogs and owners and even fewer shelter returns or surrenders.

DWHF in a nutshell:

  • We want dogs and their owners to succeed. That's the root of this all.

  • We don’t use AI to create any of our content. Everything is written and researched by a real human. We even interview real human professionals!

  • Our content is never a replacement for professional advice. Follow along to equip yourself with knowledge, but speak to a professional if you have serious concerns.